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Initial data from the sector ahead of the 2026 tourism season reaffirms Turkey's strength in the global tourism market. The latest research published by the Association of Tour Operators of Russia (ATOR) reveals that Turkey maintains its position as the number one destination for Russian tourists.
The bright star of this landscape is undoubtedly Alanya, which has maintained its advantageous position by offering a perfect blend of cost efficiency and service quality.
ATOR Research: Why Turkey Remains Indispensable?
The ATOR research analyzing the holiday preferences of Russian tourists indicates that demand for Turkey continues to gain momentum for 2026. The key factors highlighted in the study are:
- Direct Transport Convenience: An extensive flight network and the active use of Gazipaşa-Alanya Airport.
- Service Standards: Consistency in the quality of the "All-Inclusive" system.
- Price Balance: Budget-friendly options compared to other Mediterranean countries.
ALTİD President Cem Özcan: "Alanya Maintains Its Advantageous Position"
Evaluating the research results, Cem Özcan, President of the Alanya Touristic Operators Association (ALTİD), emphasized Alanya's strategic importance. Özcan highlighted that Alanya is not just a holiday resort but also a "price-performance champion".
Alanya is one of the rare regions capable of appealing to every budget thanks to its accommodation capacity and variety. ATOR data also shows that Russian tourists prefer locations where they can find quality at an affordable price. As a region, we are determined to protect this advantage.
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3 Key Factors Highlighting Alanya in 2026
- Wide Range of Accommodation: From luxury segments to boutique hotels, Alanya stands out from its competitors.
- Sustainable Tourism Investments: Modernization of facilities and eco-friendly practices attract conscious travelers.
- Cultural and Natural Wealth: Beyond sea and sand, routes stretching from Alanya Castle to Sapadere Canyon extend the stay of tourists in the region.
Conclusion: The "Alanya Model" Wins in Tourism
The interest of Russian tourists in Turkey seems poised to strengthen further in 2026, with Alanya playing a locomotive role. Thanks to the field efforts of ALTİD and the dynamism of the sector, Alanya will remain the top brand associated with "price-performance".
Contact: Get in touch with us for detailed information about investment advantages in Alanya.